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05- PS-Georgetown

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05- PS-Georgetown


  • 05- PS-Georgetown

  • 详细介绍



Throughout my first year as a translation major, one question I had kept asking myself was: “Can I do more?” Compared with faithfully yet mechanically translating, the colorful world presented in media has interested me more. After tons of attempts in this industry, I realized that a career in media can ‘get things right’.


My first attempt of media is when I started my first internship in Shenzhen Zhonghong Ltd., where I was mainly responsible for conducting big-data-based analyses of news and social media for a variety of projects, including summarizing news reports for National People Congress in 2018 and managing general feedback for a popular TV show A Bite of China III. Totally I yields over 15 widely credited articles in three months. However, I realized that media should do more than just gather an audience or pile up the important. Instead, reporters, as independent observers, should make judgments and express their own opinions.


Bearing this in mind, I started my personal channel (URL: https://space.bilibili.com/351451827/) on Bilibili, China’s largest video sharing website where most users are Generation Y. I produced a  series of videos about college life. These videos were viewed more than 500000 times in total and earned my channel over ten thousand subscribers. The skills I obtained from composing scripts for these videos taught me that keeping news in proportion is of the utmost importance for a successful story. Besides, to manage a personal channel, some other aspects sometimes could be even more crucial than content, such as how to draw attention from potential audience, how to factor in data from user portrait, how to edit videos in a way most of people could resonate with, while these skills are exactly the missing pieces in my toolbox.


Being fully aware what I am lacking, Georgetown University’s Communication, culture and Technology Program is definitely my ideal choice. First, GU’s curriculum, ranging from social network analysis, design principles, qualitative methods in communication will provide me a theoretical training in research methods and technology of media and communication, which could also be applied to the management of my personal channel. Second, the location of GU attracts me as Washington’s renowned media industry offers students a sea of opportunities to develop their early career. Third, my background matches the expectation of students of this program: my previous experience with new media including Bilibili, YouTube and Instagram has allowed me to develop a firsthand understanding of social networks and microblogging platforms. The internship at Ogilvy & Mather and Zhonghong Ltd. also prepared me for working in the marketing industry in a digital era.


Having witnessed the tremendous growth of the Internet Industry and social media, I believe that  new media will undoubtedly have a bigger impact on both the entire society and each individual in the future. If CCT would give me a chance to continue pursuing my passion in exploring in media and communication studies, armed with an upgraded toolbox and my passion for the field, I will be ready to be part of the endeavor.


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