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02- Brandies ESSAY

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02- Brandies ESSAY


  • 02- Brandies ESSAY

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Two months ago, I turned down a job offer from Deloitte Touche Tohmatsu, an opportunity that most of my peers would have jumped at, and decided to go to graduate school instead. This was probably the toughest decision of my life. After spending hundreds of hours as an intern at Deloitte, and  almost four years’ undergraduate training in Data Science at the Chinese University of Hong Kong, Shenzhen (CHUKSZ), I could not find a better way to continue my father’s legacy than working at the very company he founded — Hangzhou Synochip Data Security Technology Corporation. I believe studying in the master program in business analytics at Brandies is an ideal way to help me succeed, and the family business thrive.



When I was a kid, my father often brought me to work, where I gradually picked up words like ‘data’ and ‘patents’, long before finding out that he held over one hundred of the latter. My fascination with the work done by my father’s company eventually led me to major in data science after entering CUHKSZ, where I was actively involved in various research projects. Working in Professor Shenghao Yang’s lab on Efficient Data Mining for Visualization Analysis of Medical Record Data, I gave presentations on models of data processing, incorporated big data analysis into methodological designs and applied them in medical record data analysis. Furthermore, I suggested a reading group on the latest publications regrading this topic and drafted a literature review, which was later developed into slide presentations for other senior members on this project. All these contributions were greatly appreciated by my colleagues and earned me the Undergraduate Research Award in 2017.



Even today, I still have vivid memories of my father’s company at the startup stage — just a tiny room shared by three other co-workers. Gradually, the workplace expanded until the company established its new headquarter in Zhejiang Hangzhou Future Sci-tech City, standing alongside leading players like Alibaba. Witnessing this expansion kept me wondering: What kind of magic did my father have to make his business prosper and his family proud? This curiosity led to an internship there last summer. The first project I worked on was to study new competitors in the field of data security technology. Utilizing quantitative methods learned from statistical classes at CUHKSZ, including regression-based analysis and visualization, time series modeling and statistical inference,  I quickly realized how fast this field had evolved  the number of start-ups had boomed in the past few years. I also observed how my father assigned his employees different tasks based on their expertise. This taught me an important lesson: statistical analytics can help a company to transform data into information, but what really distinguishes it from its competitors is to what extent the management can appreciate and factor such information into daily operation as well as strategic decision-making.


The internship at Deloitte gave me a better understanding about how companies operate on a broader scale. I joined the Enterprise Resources Planning SAP (Systems Applications and Products in Data Processing) implementation project, which provided consultation services to various growth-seeking companies whose managements were struggling with how to collect and interpret information for the next big moves. I started to step out of my comfort zone by volunteering as the senior consultants’ assistant in my group. Actively participating in client meetings and team brainstorming sessions gave me first-hand experience to learn and practice how to develop and provide solutions for clients. Substantiated by my sophisticated data analysis and logical illustration, the solutions we offered could easily be appreciated by our clients and the process to reach consensus became smoother. With our help, those decision-makers were able to get insights from both archived and fresh data and derive end-to-end solutions for financial, manufacturing and logistics organization.


However, the more internships I have, the more urgent I feel to further my education in business analytics: just knowing the data analytical skills is far from enough for anyone who is determined to run a data-tech company. To achieve that, I could not find a better place than the master program in business analytics at Brandies, which not only provides me comprehensive training in data analysis, but also focuses on polishing my interpersonal communication and cooperation skills to facilitate strategic decision-making.



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